Media Relations

One of the classic tools of PR, media relations comprises a large part of our work at Niche Works. The media landscape, both in the UK and abroad, has changed hugely over the last decade or so, with online media growing extensively and traditional newspapers, magazines and broadcasters looking to find new audiences online. Having said that, kicking back with a cup of coffee and the Sunday papers or a glossy magazine is still popular!

Our extensive network of media contacts throughout Scotland and the UK includes general consumer, travel, food, hospitality, business, lifestyle, property and health media. We also work closely with industry and trade publications.

Spotting a good story is key to successful media relations, and we will work with you to find and develop these stories to gain significant media coverage.

We can help build not only the profile of your organisation but also that of key individuals within the company by presenting them as knowledgeable media contacts for interviews or presenting opinion pieces.

 

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