Deeply routed in the area of digital marketing, content marketing covers an array of activities including the creation and distribution of videos, blogs and social media posts.
Traditionally, many businesses have considered their own website as the strongest form of online marketing they have, combined with social media and email marketing. Content marketing, however, is becoming more important when it comes to building a brand’s following.
Content marketing can take a variety of shapes such as vlogs, traditional blogs, videos and social media posts. Its main feature is that it does not mention a specific brand directly but instead builds credibility and affinity indirectly.
Sounds complicated? It doesn’t have to be. We can help research and develop engaging content, identify suitable outlets and incorporate all into your overall marketing and public relations strategy.