Fiona Vernon, Director

Chartered Marketer, FCIM, MSc, DipM, MCIPR

Following a career in the airline and hospitality industries, Fiona established Niche Works in 2000 with the aim of creating the marketing and PR agency she would have liked to have appointed during her time working in-house.

A Chartered Marketer and Fellow of the Chartered Institute of Marketing, as well as a Member of the Chartered Institute of PR, Fiona’s approach is based not just on theoretical fact and best practice, but over 25 years’ in-house and agency experience. Her unrivalled industry experience as a former hotel general manager and director of marketing and PR for a luxury hotel group, as well as her honest, yet practical and considered approach makes her an invaluable asset to clients, many of whom have remained so for several years.

Fiona has achieved several coveted industry and marketing awards for The Bonham Hotel including The Royal Mail Scottish Marketing Awards, The Automobile Association (Scottish Hotel of the Year) and Conde Nast Traveller Awards (Coolest Hotel in the World), as well as being recognised by Caterer and Hotelkeeper Magazine as ‘one to watch’ in their annual '30 under 30' Acorn Awards.

Juggling two young children Fiona doesn't have much time for herself, but when time allows does enjoy the gym, swimming and squash.

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