About – Niche Works

About Niche Works

We’ve been described as friendly, honest and straight talking in our approach, and each account is managed by a senior professional with extensive industry experience

Founded by Fiona Vernon as a bespoke consultancy in 2000, Niche Works has since grown to offer a full range of marketing and public relations services.

Our approach is friendly, honest and straight talking. We guarantee that each account is managed by senior professionals with extensive experience in marketing and public and media relations. As a small business, we are flexible, fitting in with your team and often becoming an extension of it. Whilst we generally aim to build long-standing relationships with our clients, we’re also happy to work on a project basis as and when required.

Our experience spans a range of industries including luxury hotels and restaurants, tourism destinations, professional services companies, and lifestyle businesses as well as business-to-business marketing and PR. Have a look at our case studies for a few examples.

We keep up to date with the latest thinking and best practice in marketing and PR via the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) amongst other industry forums.

THE CHESTER HOTEL ABERDEEN
CAR AND RESTAURANT
Photo by PhilWilkinson
Tel 07740 444373
info@philspix.com
www.philspix.co.uk

Photographer Ian Georgeson, 07921 567360
Pics Free to Use
Edinburghs Grassmarket fashion event
showcases tartan design winners

Greyfriars Tartan design competition attracts international interest

Cutting-edge tartan designs will be showcased at a fashion show event, at Edinburghs Grassmarket Community Project, celebrating the results of the Greyfriars Tartan Design Competition which has attracted submissions from designers around the world.

The unique Greyfriars Tartan was designed by a member of Grassmarket Community Project, a social enterprise based in Edinburghs Grassmarket where vulnerable local people (members) can be part of a community, develop new skills and self-confidence, and become more employable. The tartan is officially registered and used to teach members textiles skills. They learn to create a range of handmade products, as well as gaining other valuable skills such as team work and punctuality.

In order to celebrate, experiment with and re-imagine the tartan, The Greyfriars Tartan Design Competition was held last month and saw designs coming in from Indonesia (Jakarta) and India as well as England, Wales and Scotland.*

The Greyfriars Tartan Fashion Show takes place from 6pm on Thursday 12 March when three fashion show judges will choose three winning pieces, with the winners awarded over £1000 in cash prizes.

Guests will be able to purchase Greyfriars Tartan products plus take part in a raffle with all profits being invested back into Grassmarket Community Project and the Greyfriars Tartan Group.

Katerina Faulds, Greyfriars Tartan Sales Manager at Grassmarket Community Project, said: We are so proud of our achievements with Greyfriars Tartan, both raising funds and teaching skills to our members. The fashion show will be a celebration of this, as well as a chance to re-consider perceptions of tartan as a whole.

Grassmarket Community Project was born out of a century-old partnership between Greyfriars Kirk and the Grassmarket Mission in Edinburgh, transforming from a humble soup kitchen into a vibrant and inclusive community hub.

Nina Falk, Greyfriars Tartan Textiles Specialist at Grassmarket Community Project, says: What we do here really changes peoples lives and our members have so much more self-confidence since learning to make our beautiful tartan products, while also being encouraged to develop new skills and work closely as a team.

Tickets for the FREE fashion show are available on the Eventbrite website. There will be canapés and refreshments plus live music on the night.

-ENDS-

For further information and high resolution images please contact Fiona Vernon or Samantha Mckay-Challen at Niche Works on 0131 669 0333 or fiona@nicheworks.co.uk / samantha@nicheworks.co.uk.

Photographer Ian Georgeson, 07921 567360
**Pics Free to use**
Pic: Students view a flat on Warrender Park Road
Hundreds of students across the city hope to be first in line to secure their dream home next week when over 100 city flats become available for rent for the summer term.

Due to an increasing demand for quality student properties in the city, Edinburgh student property management and lettings specialist Cullen Property will list the flats they have available for rent this summer on their website from Tuesday 10th February. On the same day they will also attend the Edinburgh University Student Accommodation Fair where students will get the first chance to see the 100 three to six bedroom Cullen properties available.

Students will also be given full lists of the set property viewings, being held over Wednesday 11th Friday 13th February in the Marchmont, Bruntsfield and Newington areas, and Cullen representatives will be on hand to discuss all property options and lease start dates, as well as providing descriptions on all available properties. Based on previous years, Cullen Property is keen to stress how competitive it can be to successfully secure the flats, with students using a range of creative ideas to bag their favourite flat before everyone else.

Steve Coyle, Operations Director at Cullen Property, says: Every year we see at least 50 students turn up for each viewing, sometimes twice that amount, and we always have queues up the street. It really is a competitive process and one that only the most creative and organised students will win. Weve seen everything from students pre-booking taxis to ensure they make it to our office first to semi-professional cyclists waiting outside the property for the go sign out of the window from their prospective housemate.

Overall we are seeing a rising demand for quality student property and, with the UK student population increasing annually by 3.5%, this demand is set to increase further. We wanted to make it easier for students to find their ideal home for the upcoming academic year and this way it means they wont have to spend precious time trawling through websites and agencies looking for available properties. We expect to have let all 100 properties within three to four weeks so its looking to be one of the busiest times of the year for us.

-ENDS-

For further media information contact Samantha McKay-Challen or Fiona Vernon at Niche Works on: 0131 669 0333 / email: samantha@nicheworks.co.uk or fiona@nicheworks.co.uk.

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