Meet Fiona

Chartered Marketer, FCIM, MSc, DipM, MCIPR

Following a career in the airline and hospitality industries, Fiona founded Niche Works in 2000.

A Chartered Marketer and Fellow of the Chartered Institute of Marketing, as well as a Member of the Chartered Institute of PR, her approach is based not just on theoretical fact and best practice, but over 25 years’ in-house and agency experience. Put simply, Fiona knows what works when it comes to marketing and public relations.

Her unrivalled industry experience including as a former hotel general manager and director of marketing and PR for a luxury hotel group, as well as her honest, yet practical and considered approach makes her an invaluable asset to clients, many of whom have remained with Niche Works for several years.

Fiona has won numerous coveted industry and marketing awards for The Bonham Hotel including The Royal Mail Scottish Marketing Awards, The Automobile Association (Scottish Hotel of the Year) and Conde Nast Traveller Awards (Coolest Hotel in the World). She was also recognised by Caterer and Hotelkeeper Magazine as ‘one to watch’ in their annual ’30 under 30′ Acorn Awards.

Outside of work and apart from juggling two young children Fiona enjoys the gym, swimming and squash when time allows.