PASSION, EXPERTISE, CREATIVITY

Public relations and marketing support crafted with equal measures of passion for your business, creativity to help you stand out and expertise in the field to deliver real results.

HONEST, EXPERIENCE-LED, TANGIBLE

With over 30 years’ marketing and public relations experience in a range of industry sectors, Niche Works PR & Marketing provides relevant, effective and honest advice and services ensure clients’ business objectives are at the forefront of everything we do.

YOUR PR AND MARKETING PARTNER - WE'RE PART OF YOUR TEAM

Niche Works delivers award-winning public relations and marketing campaigns and strategies for small and medium sized businesses in Edinburgh, Scotland and beyond. We offer a full range of digital and traditional marketing and public relations services. Our experience spans various industry sectors, including; luxury hotels, restaurants, tourism businesses, destinations, retail, health and wellbeing, property and more. With a partnership-style approach our clients rely on us, often for many years, to provide creative opportunities and honest advice.

GET TO KNOW US

WHAT WE DO

We start by listening. This helps us to fully understand your business needs and goals. As your marketing consultants, we sometimes ask difficult questions to get under the skin of your business. Based on that, we help you develop your vision and strategy for the future. Only then do we choose the most suitable promotional tools that we know will make a difference to your bottom line.

MEDIA RELATIONS
Quality media coverage of you and your business - be it online, radio, TV, newspaper or magazine - aimed at your target audience has a highly credible, long lasting impact.
DIGITAL MARKETING
A well developed and regularly updated digital presence is essential; our services include social media marketing and paid advertising on platforms including Facebook and Instagram.
STRATEGY DEVELOPMENT
Do you know where your business is heading? Are you leading it, or is it leading you? Mapping the future and what you want to achieve will help fulfil your business aspirations.
EVENT PLANNING
Digitally or in-person, bringing your target audience together to sample your product or service and meet you and your team will yield higher sales and long-term customer relationships.
CONTENT MARKETING
Quality content is key to increased brand visibility. It helps bind your customers to you and your business before they buy. Your website, blogs, videos, tutorials, third party materials are all part of that.
WEB MARKETING - SEO
Having a lovely website is pointless if it isn't visible to your target audience. It's essential that your website is found as close to the top of page one of Google as possible. We help you get there.

OUR PORTFOLIO

Past and present clients and how our Edinburgh marketing and PR agency has helped them grow, expand and become a leader in their chosen field.

Hotels, Spas & Venues
Boutique hotels, leading spas or outstanding venues - Niche Works helps you stand out from your competitors and connect with your clients.
Restaurants, Food & Drink
From comfort food to aspiring Michelin star chefs - Niche Works understands how to build and deliver memorable PR and marketing strategies.
Tourism / Destinations
Teh big picture made accessible - Niche Works knows how to turn tourism businesses and destinations from an 'also ran' into a 'must visit'
ALL THE AREAS WE WORK IN

OUR JOURNAL

This is where you will find our clients’ latest press releases as well as marketing and PR tips and features. If you are a member of the media and require further information, images or an interview set up please get in touch on 07900 605674.

Strategy Series

STRATEGY SERIES: People

Over the next few months we aim to summarise some of our own thoughts on each of the ‘9 Ps’ (yes, you heard it right, [...]

Client News

Cullen Property strengthens senior management team

Edinburgh residential property investment and lettings specialist Cullen Property has appointed Steve Coyle as its new Managing Director. The appointment, effective on 21 May 2018, [...]

Client News

Innovative sightseeing tour offers groovy new way to explore Edinburgh

Boogie your way through Edinburgh’s key movie locations and haunted hotspots amongst other exciting tours Silent Disco Tours has launched a range of innovative and [...]

READ ALL OUR NEWS