
STRATEGY SERIES: People
Written by Fiona Vernon | 16 July 2018
Over the next few months we aim to summarise some of our own thoughts on each of the '9 Ps' (yes, you heard it right, things have moved on since the days of the 4 Ps!) of the strategic marketing planning process. We cover the importance of managing these 'controllable, internal' elements of the promotional mix and PEOPLE seemed an apt place to start...