Located on Dundas Street and Bruntsfield Place, Cuckoo’s Bakery specialises in quirky handmade cupcakes and layer cakes, using only the highest quality, locally sourced ingredients to craft the freshest, most imaginatively designed, flavoursome cakes.
Cuckoo’s Bakery enlisted Niche Works to help with the launch of their new store on Bruntsfield Place. Niche Works outlined a bespoke promotional plan which included a range of media, marketing and social media ideas. NW implemented the plan and supported the Cuckoo's team in implementing other aspects of the event management process to ensure the opening event was a huge success.
Media coverage was gained in all key target titles including the Edinburgh Evening News, STV, Scotland on Sunday and more. Other coverage in business titles was also secured. A social media campaign also included ensuring quality images were secured as close to the opening as possible. As this retail business is highly visual the images were very popular on Facebook and Twitter securing excellent reach and engagement via third party pages such as Enjoy Edinburgh.