Grassmarket Community Project in the city’s Old Town area is a social enterprise helping local vulnerable people by providing activities and support towards employment. In 2011, a talented member of the Grassmarket Community Project weaving group took inspiration from the famous local story of Greyfriars Bobby and designed Greyfriars Tartan. The Project is continuously looking for ventures that provide meaningful activities for their members, preferably sustainable social enterprises, and saw commercial potential in the tartan. The Greyfriars Tartan is officially registered and now used to teach members textiles skills. They learn to create handmade gift products, as well as gaining other valuable skills such as team work and punctuality. All resulting profits are fed back into the organisation.
Greyfriars Tartan initially enlisted Niche Works’ help to write copy for their new website. Then in 2015, Niche Works was invited to help organise and promote the Greyfriars Tartan Fashion Show, as part of Edinburgh Fashion Week, which showcased local and international designs from finalists in their Greyfriars Tartan Design Competition.
The event was a major success with a full house on the night. It achieved TV and radio coverage as well as local and national coverage in publications including The Scotsman, Scotland on Sunday, Edinburgh Evening News, The Herald and The Skinny. The fashion show was filmed for STV News and also featured on STV Edinburgh’s Fountainbridge show. In addition to PR and media support, Niche Works also helped source sponsors and judges, managed the invitation process and source invites, wrote the programme copy and more.