Live Laugh Love Hair and Beauty comprises of two salons in Portobello and Waterloo Place in the city’s east end. They are exclusively Aveda salons offering clients a relaxing and bespoke service with the latest range of Aveda colours and products. Both salons are also designated GHD destination salons.

Live Laugh Love enlisted Niche Works’ help in 2014 to develop their new ‘Beauty on Demand’ and ‘Breakfast Blow-dry’ concepts. The team required support in promoting the brand within key target media, generating media coverage and building brand awareness. This also included developing a series of pre-Christmas in-store events targeting both local consumers and corporate employees.

Since working with the salon owner and management team Niche Works has secured a range of local and national coverage in publications such as The Scotsman – Weekend Life Magazine, i-on Magazine and the Edinburgh Evening News. This included arranging media review visits with journalists. Niche Works also promoted the festive party hair pre-Christmas event nights and developed third party relationships with local business owners and hotels through direct marketing activities.  

Niche Works has supported Live Laugh Love since September 2014.


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