Scotland’s leading licensed sword seller and the UK’s only licenced Outlander sword retailer, The Knight’s Vault is a hidden gem located in Edinburgh’s historic Grassmarket. Home to the biggest display of commercial armoury in the UK, The Knight’s Vault also offers swords inspired by Game of Thrones, Scottish Highland swords, short blades, handmade jewellery and surname history prints.
Niche Works has worked with The Knight’s Vault since the end of 2016, helping to raise their profile and online presence – including helping develop a new website, setting up social media accounts and delivering social media campaigns. Another specific campaign included targeting tourism industry referrers, agents and ambassadors. Niche Works organised a familiarisation event for employees within the tourism industry at The Knight’s Vault to help increase awareness and business from in-bound national and international tourists visiting Edinburgh.
In addition, a number of media relations campaigns have resulted in national and local press coverage for The Knight’s Vault, including titles such as The Times, The Scotsman and Edinburgh Evening News as well as several TV interviews with STV.