Rugbytots, Scotland’s first rugby specific play programme for pre-school children, is designed to help children, aged between two to seven, develop multiple rugby skills to create a fun and enjoyable environment whilst developing basic core motor skills.
Niche Works was appointed to raise the profile of Rugbytots throughout Scotland and on a local level across a number of the franchises. We helped the team promote the launch of classes in Greenock and Midlothian. Optimising both the Six Nations and the Rugby World Cup we also secured great photo coverage in Scotland’s regional and national press of the tots getting into the spirit of their national game.
Over the few months we’ve worked with Rugbytots we’ve achieved local and national press, radio and TV coverage throughout Scotland.